In August 2023, Emily zipped off to Amsterdam for six months to look after the creative team, and all their excellent work and ideas, at Tony’s Chocolonely as their Global Head of Creative’s maternity cover.

There, she


It’s always been the Easter Egg’s destiny to be hidden. Tucked behind trees. Rockin’ out in the grass. Found and then collected, ready to be enjoyed. But something really sad has happened this year. Although all other Big Choco eggs are really amazing at hiding (it’s what all Easter eggs were born to do, after all) ours simply cannot do it. It’s actually very sad.

• But the thing is, is that you can try to hide our eggs all you want – but they simply have nothing to hide. No exploitation, no questionable chocolate supply chains. Nothing at all. It’s just all chocolatey goodness, baby. 

• So this Easter, we’re making a stand against hiding Easter eggs. We know, we know. It’s tradition. And honestly, you can hide them if you like, it’s just that really, there’s no point – because our Easter eggs have nothing to hide – unlike Big Choco.…